About us

Christy V, a brand proudly founded by Efiya Beauty, has been a trusted partner in African women’s journey to beauty and confidence since its inception. Established in 2015 by Jacky Chen, our company combines deep market insights with an unwavering commitment to quality, adhering to the principle of "high quality, fair prices" to deliver competitive wig solutions to global clients. With over a decade of experience in wig development and sales, Efiya Beauty has become a cornerstone of reliability in the industry.

Why Christy V Was Born

In 2016, during extensive market research, co-founders Jacky Chen and Christy Vincent identified two critical challenges in the traditional wig industry: inadequate after-sales support eroding customer trust and slow product innovation failing to keep up with evolving fashion demands. Recognizing a gap in the market for a brand that addresses these pain points head-on, they leveraged their industry expertise and vision to launch Christy V—dedicated to redefining standards for B2B partnerships.

Our Philosophy & Mission

Philosophy: At Christy V, we believe beauty should be both accessible and exceptional. We prioritize premium quality at fair prices, ensuring every client—from salon owners to retailers—can offer their customers wigs that balance luxury, durability, and value. Our commitment to rigorous quality control and transparent pricing means you never compromise on excellence.


Mission: We exist to help our clients thrive. Hairdressers and salon owners are the bridge between our products and the women who wear them. By providing not just top-tier wigs, but also comprehensive support—including marketing guidance, technical training, and trend insights—we empower our partners to grow their businesses, enhance customer loyalty, and build lasting success.

How We Deliver on Our Promise

  1. Premium Product Focus
    We reject low and mid-range compromises, investing instead in high-end and premium-tier wigs that meet the discerning standards of African women. Our double-tipped hair bundles, celebrated for their seamless finish and natural movement, exemplify our commitment to craftsmanship—setting a benchmark for quality that earns trust and drives repeat business.
  2. Vertical Integration for Value
    Owning our factories and sourcing raw materials directly from ethical suppliers allows us to eliminate markups and maintain strict quality control. Take our 8-inch Bob-style pure human hair wig, priced at just 35 euros: By cutting middlemen and optimizing production, we deliver salon-grade quality at a price that boosts your profit margins without sacrificing excellence.
  3. Service That Builds Partnerships
    Our after-sales promise is more than a policy—it’s a commitment to your success:
    • New partners: 3-month hassle-free returns to test our products risk-free.
    • Loyal clients: 6-month quality coverage for manufacturing defects, ensuring confidence in every purchase.
    • Retail partners: 6-month style exchanges to adapt to shifting customer preferences and reduce inventory waste.
  4. Innovation as Standard
    Fashion waits for no one. Our design team, inspired by African heritage and global runways, introduces fresh styles biannually—ensuring your inventory always reflects the latest trends and keeps customers coming back for more.

Through these measures, not only the market pain points of the wig industry were solved, but also a new benchmark was set for the wig industry. The brand influence of Christy V has also been growing in recent years.

Social Responsibility: Investing in Shared Futures

We believe business success and social impact go hand in hand. Through our charitable initiative, we invite partners who’ve worked with us for 3+ years to join us in supporting education in local communities. To date, we’ve jointly donated to 15 primary schools, securing 3 years of tuition for all students through formal agreements. This isn’t just philanthropy—it’s a commitment to empowering the next generation while strengthening the bonds between our brand and our partners.


Christy V is more than a brand; we’re a partner in your growth. From product innovation to social responsibility, we’re here to help you build a business that thrives—today and tomorrow.